Alito is the UK’s leading provider of integrated supplier, e Sourcing, contract and expenditure management software with an established public sector client base supporting in excess of 96 public bodies and 41 local authorities. Their systems presently manage contracts in excess of £5bn
Click here to view example an example of Free2mail market testing and analysis report
Alito is the UK’s leading provider of integrated supplier, e Sourcing, contract and expenditure management software with an established public sector client base supporting in excess of 96 public bodies and 41 local authorities.
Their systems presently manage contracts in excess of £5bn.
Alito first came to Petona in September 2006 with a request for market test and analysis project to ensure the feasibility of an ongoing telemarketing campaign.
The report following the market test outlined Petona's results after their engagement and profiling of nine UK councils. Key procurement decision makers were contacted to understand their present E-sourcing Strategy and potential opportunity for Alito’s e-sourcing product.
Following on from the market test, Petona have recently started working on a telemarketing campaign to create a quota of 60 qualified leads per month within the public sector market.
Petona has recently introduced Alito to it new KPI system enabling management to view all sales activity from prospect to point of sale. Managers and sales representatives alike now benefit from logging into the live system and viewing telemarketing activity in real-time.
DT Publications are documentation specialists offering graphic design, authoring and other associated services.
Petona firstly created and designed DT Publications website before proceeding with a telemarketing campaign which generated high quality leads and appointments for their Graphic Studio department in sectors they hadn’t previously engaged with.
Semantise's osis REPORT system was a finalist in Technology Wales, 2005 for the Best User of ICT in Education and Training.
Petona has been working with Semantise for 2 years promoting their online reporting system to secondary schools across the UK.
The main issue for Semantise was the time taken to get through to the relevant decision makers, this time consuming task has now been lifted through the availability of a dedicated Petona telemarketer, who successfully generates leads and appointments, creating new business for Semantise and giving them their return on investment.
Petona has recently introduced Semantise to it new KPI system enabling management to view all sales activity from prospect to point of sale. Managers and sales representatives alike now benefit from logging into the live system and viewing telemarketing activity in real-time.
Due to the success of the water hygiene campaign Free2mail undertook a second telemarketing campaign geared towards promoting Nalco's Air Hygiene products and services.
Nalco are the global leader in water hygiene and Legionella control. They are a national company with 10 locations across the UK, two in Ireland and 4 across Europe.
Petona have been working with Nalco Plc for the last 4 years, delivering them with a range of services including market research, on-going branding of their services, leads and sales appointments to support 30 plus sales consultants. The service has also presented Nalco with many tender opportunities that would not have been recognised without the Free2mail solution.
Petona has recently introduced Nalco to it new KPI system enabling management to view all sales activity from prospect to point of sale. Managers and sales representatives alike now benefit from logging into the live system and viewing telemarketing activity in real-time.
Below is the e-brochure that was developed within the Enterprise version for a combined email and telemarketing campaign.
Customer : A US based multi billion dollar corporation
Location: UK operation - North West England
Requirement: To find more customers for their existing range of services
Relationship: Started April 2004
Status: Ongoing and expanding into other divisions.
"Petona offers a significant return on investment"
"NONE OF THIS INCREASED BUSINESS WOULD HAVE BEEN ACHIEVED WITHOUT PETONA"
Eric Holmes, Marketing Director commented: “Petona rang potential customers that we had tried to develop business relationships with before; they succeeded where we had failed.” April 2006
"Because of some previous work that I had done with councils I had already a well-established database of contacts for most councils in Scotland, however the exception to this was ————.
So, having received a Free2mail lead for the above council I wasted no time in contacting ————, who told me that there was a tender for risk assessments to go out and in fact he thought that it might already be too late, and because the council had no established business relationship with us, this might make the process of accepting our bid even more difficult.
I proceeded to close for an interview so that I could discuss all aspects of our services and in particular that of the risk assessment. I was then referred to ———— who dealt with the more technical aspects of maintenance services.
Having already seen our electronic brochure and after I presented our services in detail he told me that my visit had not been a waste of time. They had apparently been less than satisfied with a previous supplier who had seriously misjudged the time required to do a previous job, additionally key benefits that we offered were not only the quality of our risk assessment and accreditation processes, but also the credibility we gained as a company by being fair and honest as to how long the process would take.
Having successfully being put on the list for the tender I followed this up with several conversations with a Mr ———— and submitted our bid. The day after the closing date I was told we had been successful and had gained an order for £120,000 of risk assessments.
In summary, due to the lead from Free2mail I was in the right place and at the right time to follow up on a customer requirement to do a significant number of risk assessments. I felt that the customer contact with Free2mail and the availability of the electronic brochure helped pre qualify and start to establish a level of trust with EHS as a supplier because we did not have an ongoing business relationship with this council. Thanks again Free2Mail, looking forward to more qualified leads and appointments.."
