Nalco are the global leader in water hygiene and Legionella control. They are a national company with 10 locations across the UK, two in Ireland and 4 across Europe.
Petona have been working with Nalco Plc for the last 4 years, delivering them with a range of services including market research, on-going branding of their services, leads and sales appointments to support 30 plus sales consultants. The service has also presented Nalco with many tender opportunities that would not have been recognised without the Free2mail solution.
Petona has recently introduced Nalco to it new KPI system enabling management to view all sales activity from prospect to point of sale. Managers and sales representatives alike now benefit from logging into the live system and viewing telemarketing activity in real-time.
Below is the e-brochure that was developed within the Enterprise version for a combined email and telemarketing campaign.
Customer case study
Customer : A US based multi billion dollar corporation
Location: UK operation - North West England
Requirement: To find more customers for their existing range of services
Relationship: Started April 2004
Status: Ongoing and expanding into other divisions.
What the customer says:
- Petona offers a “quality and professional service”
- Petona offers a constructive partnership.
- Petona are now becoming fully accepted as part of the sales process.
- Petona offers a very fast penetration of our market place.
"Petona offers a significant return on investment"
- Saving us money, as our sales forces time is no longer focused on cold calling but on closing business.
- Saving us time, as the customer instantly receives an interactive brochure.
- Saving time and increases sales force efficiency as tracking identifies areas that are of most interest to the prospective customer.
- Saving time and money as the customer is followed up and where possible appointments are made.
- Increasing sales revenue.
Facts
- 55% increase in new customer penetration within this market place in 9 months!
- 40 appointments generated per month
- Petona's Leads and Appointments have generated over £1,000,000 worth of signed new business and sales representatives are currently in final negotiations for a similar amount of new business.
"NONE OF THIS INCREASED BUSINESS WOULD HAVE BEEN ACHIEVED WITHOUT PETONA"
Eric Holmes, Marketing Director commented: “Petona rang potential customers that we had tried to develop business relationships with before; they succeeded where we had failed.” April 2006