The World is changing, Laptops and Smart phones have resulted in most people using search engines to locate products, services and costings. Paper based advertising is reaching a smaller audience at the same time as facing increasing costs of delivery.
Google are the undisputed leaders Google not only produces the majority of search engine traffic in its own right, it also supplies results to Yahoo, AOL, the BBC, ion and Netscape. So Google effectively produces over 4 times the traffic that MS does.
Google provides advertising space at the top of its search results and also on the right hand side. When users click on these adverts they are taken to the advertisers web site. The way in which google present relevant advertising content for there search results is based on key words i.e. 'Italian restaurants in Luton'.
| Google Adwords Explained | |
How it works |
You create your ads You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you. You attract customers People can simply click on your ad to make a purchase or learn more about you. |
Why it works |
Google AdWords offers you: Targeted reach Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network. Greater control You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations. Measurable value There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you. |
Costs and payment |
Concerned about costs? Don't worry – AdWords puts you in complete control of your spending. Set your budget There's no minimum spending requirement – the amount that you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. Avoid guesswork We provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget. (Estimate keyword costs) Pay only for results You're charged only if someone clicks your ad, not when your ad is displayed. |
For local businesses |
Local and regional targeting Set your ads to appear only to people searching in a particular city, region, or country. Now it's easy to target online customers within 20 miles of your front door or across the world. Learn more Local ads Help potential customers find you by showing a business address with your AdWords text ads. You can show your location to people searching for local information on Google.com and Google Maps. Learn more |
How To Pause your Campaign |
How do I edit, pause, or delete a campaign? To pause your campaign, please go into your Google account and: In the Campaigns table, check the box next to the campaign you want to pause. Select Pause in the "Change status" drop-down at the top of the table. Shortcut: If you want to pause all of your active campaigns quickly, check the box next to the Campaign column header in the top row of the table. This will select all campaigns at once. Then, select Pause in the "Change status" drop-down. To enable a paused campaign: In the Campaigns table, check the box next to the campaign you want to enable. Click Enable in the "Change status" drop-down at the top of the table.
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Intro |
Pay per click (PPC) (also called Cost per click (CPC) ) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Bid-based PPC
In the bid-based model, the advertiser sets a click price that allows them to compete against other advertisers in a private auction hosted by a Google. Each advertiser Sets a bid price of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.