Petona's processes are specifically geared to create a sustainable Sales Pipe-line that is sufficient to generate your desired sales activity and feed your sales staff. Your Sales Pipe line is managed and nurtured right through by Petona. The process begins by gathering relevant contacts from whatever sources are available, these are contacted and are then checked to ensure they qualify to be considered for your own specific prospects database. This database then forms the basis for the start of a successful telemarketing campaign and a sustainable Sales Pipe-line.

Petona's comprehensive database of private and public sector organisations provides an in-depth unique reference source to target specific sectors for your campaign. These, along with other sources of data are cleansed to a bespoke level of qualification prior to entering the prospect database. Petona's preferred route in gaining qualified prospects is by direct contact via the telephone, this helps to secure 'campaign specific qualification', we call this Qualified Delivery. A typical qualification for a prospect is that they are the decision-maker who is also the right contact to further your campaign.

There will always be drop outs from the original contacts, but Petona's systems analyses these regularly to ensure your campaign has the right offering and is on the right track to market.

The continuing qualifying of prospects process assists us to build relationships and naturally, creates an inclusive environment when new business is available.