Petona’s charges are results driven, and are based on the number of qualified leads and appointments delivered.

A strict qualification process is paramount to ensure that each item is individually qualified to an agreed specification. This qualification process, together with our open and honest approach with decision-makers, is what drives our lead generation forward towards sales opportunity appointments.

In order for both parties to keep track, we have a charging system that is based on quota items delivered, whereby each deliverable item has a quota value. We will aim to work to an agreed quota per month for the first 3 months and, thereafter, at a mutually agreed level that provides our clients with their desired sales activity

Our experienced telemarketing professionals have established long-term relationships with both public and private sector organisations across the UK and abroad.

The value of Petona’s Marketing and Telemarketing services are summarized below:

Targeting of the most suitable organisations and engaging with the correct decision-makers and budget holders. Qualifying the company as suitable for and interested in our clients products or service Understanding the potential client's current situation, who they have engaged with, contract terms and any issues with an existing provider. Identifying and agreeing the next steps, i.e., an appointment or an agreed follow-up procedure. Instant delivery and tracking response of the client's email in HTML, linking through to its website and any other marketing material available Regular contact to nurture the Sales Pipeline process and reinforce our clients core values. On-line visibility of Petona’s activity and progress.

This service is extremely effective in helping to identify ideal customers and providing an affordable platform for Petona's telemarketing follow-up service. Petona's Email Marketing Service fused with a Telephone Follow-up service really does ensure the best results for a campaign. This unique professional service is probably the most cost effective route for identifying and qualifying your potential customers. And because our core service is telemarketing you really are guaranteed to get the most out of your campaign.

In addition, Petona-on-line enables you to view access of all results and interact at various levels in real time.

Petona’s Email Marketing Service enables businesses like yours to keep in touch with your most ideal prospects and retain your existing customers without the burdens and costs of doing the work on an individual basis – we know that what we do works and brings in its own financial rewards.

Petona's appointments do not usually appear out of thin air, they are managed and nurtured in your Sales Pipe-line until its the right time to move forward. What constitutes an appointment would need to be agreed, but would, typically, be with the decision maker or high influencer who is looking to purchase your type of service in the near future. Petona confirms all appointments in writing and provides you with all the history and relevant information required to turn new business. Notifications of appointments are sent out by email and can be accessed from our on-line system and calendar, all that's left for you to do is confirm a day or two before and turn up to get the sale...

A strict qualification process is used to ensure that each appointment is fully qualified to an agreed specification.

Once a suitably sized prospect database has been identified, the telemarketer assigned to your campaign will begin delivering high quality leads into your Sales Pipe-line, we say this with confidence because of the high standard of qualification required to create the prospect database in the first place.

Each lead is defined as a prospect that has requirements within an agreed time-scale; Petona will manage and nurture these leads on your behalf until such a time that they turn into an appointment, or for an agreed time period.

Petona’s charges are based on the number of prospects, qualified leads and appointments delivered and, therefore, a strict qualification process is paramount to ensure that each item is individually delivered to an agreed specification. This qualification process together with our open and honest approach with decision makers, is what drives our lead generation forward towards sales opportunity appointments.

Our cost model is based on results and, therefore, when taking on a campaign we do so in the knowledge that we will succeed – we are forearmed! The research and analysis assessment provides both parties with this confidence before the start of the campaign

This vital stage before the campaign profiles the potential benefits and difficulties, which might arise during a client's telemarketing campaign. It offers qualified data on which to quantify the possible on-going results and your potential return on investment.

A meeting is arranged with our Head of Telemarketing to understand and gain extensive product and company knowledge, and a number of decision makers are contacted to help give an understanding of business strategy/future plans that could affect the success of the campaign, while also discovering levels of qualification, i.e. what constitutes a lead / appointment etc.

Our experienced telemarketing professionals have established long-term relationships with both public and private sector organisations across the UK and abroad.

Petona On-line provides a cost effective route for keeping on top of your sales pipe-line and your existing customers and is proven to be a successful platform for doing our own in-house telemarketing and email marketing on behalf of our clients. During the life of the campaign key members of your organisation will have access to Petona On-line, providing complete pipeline management and instant visibility of all telemarketing and email marketing, data analysis and layered management reporting in real-time.

Petona On-line allows clients to view and interact with the campaign wherever they are in the world. This unique software shows the current status of potential clients we are contacting on your behalf and reports the results as they occur as well as showing a historical record of all your customer contacts.

Petona On-line is fully interactive and has been designed to encourage all participants of the campaign to get involved, Sales representatives are encouraged to login and feedback after appointments whereas Managers and Directors have their own unique view enabling access and download of vital KPI results, graphs, statistics and an overall analysis of the telemarketing campaign.

Petona On-line is now available for businesses to licence and begin to manage their own telemarketing operation with as much interaction with Petona as is required to meet their sales objectives.

Access to Petona On-line helps keep your costs low whilst enabling you to keep in touch with your prospect database and sales pipeline. On-line training for the system is provided and included in the user licence fee.

Petona's permission email marketing provides a cost-effective route to getting your message to your potential customers. This service is ideal for businesses which want to increase their customer base. Qualified Delivery is used to ensure that all emails are gratefully received, making a big difference to the impact of the campaign.

Petona will work with you to create a customised email that reflects your company's image. Embedded within professional HTML stationary, the emails are animated with excellent graphics to provide maximum impact on arrival.

Petona's permission email service ensures that the targeted email arrives instantly in front of the correct recipient, thus significantly reducing the production expense, time and resources required to send through the post. Each email sent is tracked in real-time giving you the advantage of knowing just how interested your potential customers are in your product or service and provides the most accurate and measurable results as they happen!

Petona can, if required, book you appointments with the decision makers who are genuinely interested in purchasing your services or products, Call us now for further information on 0844 3571405.