Petona's commitment is to create a sustainable sales pipeline that leads to real opportunities for its clients, our core service is the provision of business-to-business pre-qualified leads and appointments.

In order for a sales team to reach its potential, Petona has developed specific processes and has the focus to build and manage a sales pipeline to a successful conclusion. A sales pipeline starts with the growth of a prospect database, from this database the prospects are qualified and nurtured until they become new customers. Petona's unique skill is to quantify likely successes and, thereby, provide a Guaranteed service to its clients.

Our charges are based on the number of prospects, qualified leads and appointments that our clients receive. A strict qualification process is paramount to ensure that each lead that comes out of the prospect database is fully qualified to the clients specification. This qualification process, together with our open and honest approach with decision makers, is what drives our lead generation forward towards sales opportunity appointments.

Our experienced telemarketing professionals have established long-term relationships with both public and private sector organisations across the UK and Ireland. We speak to people who make the decisions and they talk back to us. We are respected by those we contact because our consultants knowledge becomes second to none. That dedication and commitment is the foundation of Petona's ethics and values.

Campaigns can last from 3 months to 5 years - or more - depending on the number of qualified prospects in the database, as time goes by the prospect database becomes an increasing asset and is available on-line as a valuable resource to the sales team.

Petona provides complete pipe-line management and instant visibility of all telemarketing activity through its on-line system, providing data analysis and layered management reporting in real time. All campaigns begin with an assessment of the market, products and processes to understand the potential benefits and difficulties that may arise throughout an on-going campaign, giving both parties qualified data on which to quantify the possible on-going results.

Summarised below are some of the key benefits of our solution and why Petona leads the field and can help you to do the same:

• No direct set up costs
• No risk cost model
• Comprehensive database of public and private sector organisations
• Creation of quality leads and appointments
• Ongoing management of all leads until the customer is ready to place the business
• Interactive system to enable instant visibility of all telemarketing activity
• Return on Investment driven campaigns